Donald Trump's presidency became a masterclass in branding. From his bombastic rhetoric to his carefully curated publicity, Trump overshadowed the traditional rules of political communication. His bid for office was a carefully orchestrated spectacle that captivated the nation's attention and galvan

The MAGA brand has become a cultural phenomenon, captivating a loyal following with its potent blend of image. At its core, MAGA offers a narrative of restoration American values, appealing to individuals who feel left behind from the prevailing political and social landscape. This sense of belongin